Medable Logo Uplift

Hey all!

I've been partnering with Medable, on a big brand uplift. Medable decentralizes trials on a global platform to unify clinical trial solutions.

Here's a look into the logo redesign. We don't always abandon the original logo if there are ways to modernize it while still keeping the brand recognition that they've gained from their audience and market.

Check out the before and after, original logo critique, and grid structure on the other slides.

Looking forward to building out the rest of the brand! More on this soon.

Looking for brand identity? Let's talk!
Email me - kyle@brasshands.com