Jarošovský ležák
We both love folklore very much, so we were delighted to design beer labels and visual identity for Jarošov Brewery inspired by the traditional ornaments. We enhanced them with beer elements: hops and barley and crowned the design with a rooster – a symbol of the resurrection of the brewery and craft traditions.
It's one of our favourite works. Oh, and it brought us our first RedDot Award, German Design Award, and some others. We're happy and humbled by the awards and recognition.
Design: Mateusz Słowakiewicz and Paweł Ratajczyk
Agency: Little Greta
Client: Jarošovský pivovar
Photo: Julius Filip
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