QR MINERALES

Client. It is a Mexican mining company located in Mexico City that was originally called QRM and later due to the understanding of the people, it was decided to call it QR Minerales since it was clearer for many people.

Objective. Create an identity system that can communicate the nature of its origin and its process of implementing the product in raw materials for the chemical industry of others.

Solution / Ideation. An ascending icon was generated that integrates its organic properties into a graphic that can be applied to mass communication patterns and formats that, together with the system of fonts created for the concept of identity, can reflect the precision and construction of pragmatic forms.