MIE Fitness Branding

A simplistic, typographic branding solution was devised for Motivate Inspire Empower (MIE) Fitness.

Utilising the colour green - symbolic of nature, growth, health and freshness, the 'MIE' typographic approach is crafted in a way that works in harmony, drawing an illusion of "Me" fitness and in turn, underpinning the values and objectives of the company, providing a personal training service.