minori logo

Logo design for a company called minori, who offers food and lifestyle consulting services. The company was founded by three food and lifestyle experts. The three fish represents the founders.

Minori (実) means fruitful/rich harvest in Japanese, this is also represented in the fish image.
The fish is also designed to look like a knots.
Knot symbolises connection with people and protection in Japan, and it is often used as lucky charm. As it is a Japanese company, I made the lines in Japanese calligraphy style.