Creative: the most arbitrary process in advertising?

"56% of ad performance is entirely due to creative.
So why is creative the most arbitrary process in advertising?" 🍔

You already know that creative testing is a matter of life and death to campaigns, but actually doing it feels impossibly daunting.

We built Marpipe out of necessity for our own company when we discovered just how impossible it is to run good creative experiments, and now we're bringing it to you. Now, any brand or marketer can test creative like the Fortune 500s do with absolutely minimal resources and time.

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