Ki Hyun Park portfolio website
Client: Ki Hyun Park
Purpose: portfolio website
Role: art direction, web design, graphic design, editorial design
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Ki Hyun Park is a female artist from South Korea working and living in Berlin. She puts social stereotype of being a woman and migrant at the forefront of her work. Ki Hyun Park twists the ideal symbolism that social identity generally implies through her own visual language of a quirky and kitsch reenactment.
To design a website where displays her works, I extended her main work concept by crafting an unusual user interface design that generates a conflict of symbolic language.
Pop-up window detail page and kitsch commercial style fonts for each thumbnail present her work style — using rough collage and upfront expression way.