Daily Logo Challenge | Day 30 - Sneaker Company Logo

Day 30. Getting there!

For today's logo I had to design a sneaker company logo. The name options were 'Height', 'Sneak', and 'DNA'.

It took me a while to come up with a solid idea for this one but once it came to me I ran with it, pun intended.

I wanted to stay away from something super clean like Nike or Adidas, so instead I combined the outline of a sneaker with a rough and ready illustration of a fingerprint.

I'm delighted with both the concept and the execution of this one.