WTF logo

Logo for a new company called WTF, which sells wear and equipment for water sports e.g. paddleboards, wakeboards, surfs, etc. Later they want to expand to other sports like skateboarding and snowboarding.

The target group of the company are mainly teenagers, but also older people who are not afraid to untie themselves. The logo should therefore be fresh, cool, and rebellious, usable in several color variants, on various equipment and clothing.

The concept of the logo is simple but strong - the bold font, powerful colors, and question mark with an exclamation mark evoke emotions that people can identify with.

Hope you will like it!