Peep Corporate Identity

Peep Corporate Identity System⁠
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Peep is a sunglass company located in Brighton, UK whose values center around promoting diversity & uniqueness. They wanted a corporate identity that was bold, colourful, and fun, reminiscent of summer vibes.⁠
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The pattern created for the brand uses different lens shapes to push the assortment of their lineup with an ice cream shop-esque colour palette and a fashion-focused typeface with enough restraint to be approachable.⁠