Social Good Vibes T-Shirt for Blackbaud

Created for Blackbaud Cares, which is a volunteer initiative that drives home one of our core company values: “We give back.” Our employees have a strong desire to do good in the world, and we do it through a variety of activities, from tutoring and gardening to homebuilding and caring for animals. This project is an annual opportunity for us to show off how proud we are of our community and all the work we do to make it better.

Creative Execution
This year’s theme featured our take on the “Good Vibes Only” mantra: Social Good Vibes Only. I created custom, hand-drawn type for this design, highlighting the authentic feel that is a big part of Blackbaud’s brand identity. Pairing that type with our own custom, sans-serif font (Blackbaud Sans) allowed us to achieve a tech-y vibe as well. Finally, we added hand-drawn linear elements that echoed our concurrent Masterbrand campaign and injected some energy.