Laske Golf - Athlete Branding

I was toying around with different combination marks for a G and L (golfer's name is Gabe Laske, also works for Laske Golf). Once I started overlaying them, I realized all I needed to do was add a horizontal line coming off the L to create the opening for a G when using a cool serif font for the L. Once I found the right combo mark with the L in the negative space, I started creating various golf terms that also used had GL acronyms. Go Lo worked nicely because the negative space in the O I was able to create another congruent O that didn't distract from the overall aesthetic.

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