alluria fragrance package/brand design

alluria is the goddess of seduction, she is elegant, sexy, intelligent and independent. Even though no man can resist anything about her, she does not need no men.

alluria is a fragrance designed for mature and confident women around the age of 25 to 45. The name came from the word allure with a twist of a female name. When I think of the word, I picture women that are so confident and beautiful that people around her just can resist loving her, like a goddess. So I designed the bottle with a streamlined shape to represent the feminine charm, the silk-like layers gently wrapping around to express the elegant and majestic aesthetic.