CABI (a taxi service)

This design is based on a taxi service app named 'CABI' that provide a safe and fast journey service for the customers .
The logo idea is based either on the company name or it's positioning. After trying various design the logo is finalized with a minimal design style
which shall be comprehended and easily recognized by age group from 18 to 60.

Combination mark (a pictorial mark and a word mark) logo is chosen for this taxi service. The "location" pictogram incorporated into the letter "C" symbolizes the characteristic of the service the company provides or communication as a marketing goal. The logo simplicity and metaphor clearness creates the right tone of voice. it tells customers about the company's reliability and going-over.