Driver Brand Symbol

Brand poster for the genomics startup, Driver. A company with the mission to put an end to cancer using genetic targeting.

Driven by the custom branded typeface "Stage Sans," the brand takes on the visual narrative of the hexagon-shaped of the carbon molecule commonly seen in genetics.

The typeface takes on three stages, light, medium, and bold, as a reflection of the different stages of cancer mutation.

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Credits:
Creative Director: Jeppe Aaen
Design: Rikke Hindborg Kristensen & Steffen Christiansen
Type Design: Letters of Sweden
Project Management: Megan Potter
Agency: Hello Monday