App Icon

With the functionality of the solution while communicating with the end-user we must use the expression. And hence graphical interaction comes into the picture. The human brain processes visuals 60,000 times faster than the text. Also graphic gives expression to the solution and with this, it sets up the context for the functional system we are providing. And like this, the information can be condensed through visuals to talk about the solution without words. Thus app icon is an important aspect to make that crucial first engagement with the targeted audience. It catalyzes the process of decision making by assuring an impression through aesthetics and defines the brand. Designed an app icon for the digital solution. The aim was to make it visually unique through basic shapes. Worked on the legibility aspects and the brand colors for the identity.