ELFA | Space for Living

For this commissioned case my task was to reimagine the Elfa brand, for a relaunch in Scandinavia. The work includes art direction applied to identity design elements, all under the development of a new positioning concept: “A Scandinavian classic product design brand that offers stylish, functional and customizable storage solutions designed for the modern day." The new visual identity was inspired by the iconic product: modern and timeless, respectful of space and customizable, the Elfa shelving system. The colour palette, Warm Scandinavian, includes neutral earthy tones combined with a bold blue accent.