Breakwater Branding

Old news for the locals, but this was an exciting project to work on. Being that this was the first local seltzer offering back in December 2018, we wanted something that stood out from the "all white" sans-serif look of White Claw and Truly, but also wanted to give it more personality to fact that it was indeed from the Great Lakes. We went with this surf shack inspired type face and style, and now in 2020, Breakwater is offered in six different flavors and one of their best selling beer alternatives.