Haelsum brand update ✨

Now that Haelsum isn’t a baby anymore (is she a toddler now? That sounds so cute!) it’s also time for a small brand update. Although I still fully stick to the brand mission – thoughtful design for people who care – the brand aesthetics didn’t really match the work I’ve been doing. So here it is, Haelsum 2.0 ✨ The green is still here, the circular typography is still here, but everything is just a bit more personal, versatile and my style.