Miami City Ballet: Website Design and Development
Enlisting the help of iconic design team artist Ruben Toledo and his wife, fashion designer Isabel Toledo, the Miami City Ballet undertook a full redesign of their holiday Nutcracker performances. The new ballet was built from the ground up with all new costumes and sets to be a spectacular, new $1 million production combining both traditional and modern elements with a “Floridian” twist.
Inspire Visual was tasked with designing and building an entirely new Nutcracker website in WordPress to gradually “unveil” the new production phase by phase. The goal was to showcase original sketches of sets and costumes by the designers, feature videos of the process along the way, and ultimately to help boost donations and ticket sales for the performances in Miami and Palm Beach.
Our team worked tirelessly on a tight timeline to design and build the website, collect and organize large quantities of assets, and finally unveil a website offering a sneak peek into the magical world of the new ballet right as it was being built.
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