Lettermark for Tailored NY

I've had the opportunity to work with Brooklyn based Tailored on their new visual- and verbal identity.

All of Tailored's high-end clothing is 3D-knitted on demand while they maintain full control and ownership over their supply chain starting with the yarn.

In order to communicate the seamless and transparent supply chain as well as the fact that 3D-knit doesn't have seams, we created a lettermark in which each letter is connected to the other with the initial T reaching from the very beginning to the end (just like the process itself).