APG Rebranding

When I started at APG the logo was missing a few things such as a brand colour and due to the outline of the lettering, the logo did not scale. i.e. when the logo was small it was invisible. On top of this the mark was (due to outline) created strange uneven spaces within the logo.

LOGO INSPIRATIONS
The inspirations for the project were logos such as FILA, British Airways & the “Made in Britain Mark,” that is seen in one form or another on British Manufacturing and British farming.
I wanted the simplicity and scalability of the FILA logo with a strong British connotation and something that tells the audience/customers they are dealing with a British company.