Project: Social media management Leo Echverría Institute

Once the institute's corporate identity was created and analyzed, a social media plan was developed in order to make the company known through social networks (Instagram and Facebook), divided into 2 phases (Social Monitoring and Social Publishing)

Social Monitoring: Consists of obtaining all types of research that are relevant to the company as well as defining parameters for the development of the brand in the next phase

Social Publishing: Once the information has been obtained and the parameters of the first phase have been defined, the interactive content that will be uploaded on social media (in this case Facebook and Instagram) is developed and created. In this phase, the types of publications are defined (carousels, Facebook experiences, advertising mode, story design, etc.)

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