Green Dragon Brewing

Wow, so this was honestly really fun. This design is a continuation of my personal concept project - content creation for fantasy brands inspired from the Lord of the Rings universe.

This is a beer label design I have created for the fictional brewery "The Green Dragon," which is a tavern in the Shire. I tried to keep certain visual motifs inspired from the books/movies, while giving the design the look and feel of a modern, real-world brewery. While all of the vector and illustration work is custom made, a lot of my inspiration came from work by LAND - I hope I did them justice!

I will probably post mock-ups soon. Would anyone be interested in seeing any discarded designs? (There are a lot... haha)