Personal Logo

I still love using the letter ‘LD’ so that’s something I wanted to keep consistent in the evolution. The new mark had to be just as iconic and simple as my previous mark. The five-pointed asterisks are not only beautiful shapes, but they create two circles by way of gestalt. You see something that isn’t there, but implied. The asterisk also references. It implores the viewer to look for a footnote or deeper meaning and that’s what I hope my illustration work does when people view it.