Letter K + Eye lettermark

Your logo doesn't matter. Don't get me wrong, it's not that your logo doesn't matter at all, but the thing that's really important is the emotion that your brand/product communicates.
As a graphic designer with certain experience I would say that logo and visual elements are secondary and marketing element is primary in managing your brand. Would you agree?
More pics at www.instagram.com/p/CElmTbOjN-7/