ESPN cover

Nothing can catch the eye like a famous athlete flashing their birthday suit. That's why ESPN, for the last nine years, has showcased the beautiful bodies of the world's greatest athletes in their annual Body Issue: A photo collection celebrating the beauty of the body as an athlete's most important asset. We delivered both branding and digital experience to accommodate the issue. The site reached 2 million visits on the first day.

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Awards:
Site Of The Day at The FWA and Awwwards. Additionally the site was granted a Graphite Pencil at the D&AD.

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Credits:
Creative Director: Steffen Christiansen
Branding: Steffen Christiansen
UI/UX: Marco Coppeto
Dev: Joey Maese
Agency: Ueno