Golfshot

Role
Golfshot hired me as their Product Design Manager to lead redesign efforts and improve experiences for a golfing GPS, scoring, and statistics mobile app and web platform.

Challenge
My team inherited a legacy product that was significantly lacking in usability, design, and utility. Golfers complained about poor GPS reception, clunky/difficult interfaces, and accessibilty issues while out on the course, leading to poor reviews and high abandon rates.

Process
After defining our KPI's, conducting legacy audits, and running usability testing, my team and I empathized with golfers to understand their needs, mindset, and behaviors, while drawing themes from their issues. We then ideated solutions via design sprints and brainstorming, prototyped against further usability testing and beta groups, and relaunched Golfshot for continual improvement.

Goals
User: Design and develop an on-course GPS solution that compliments a golfer's round, encourages scoring and sharing, and improves their game.

Business: Continuosly hit our KPI's, grow our premium offering subscription rates, and generate high monthly usage.