Offerpad

Background
Offerpad approached me to redesign their front-facing pricing page. The goals of the page were 1.) illustrate to the seller how competitive Offerpad is compared to the traditional method of selling a home and 2.) convert them into an Offerpad user for the sale. View more at https://dfsign.co/offerpad

Problem
The original page displayed static, industry-default values that only gave users a one-dimensional view of their price comparison. High bounce rates occurred because 1.) users were unable to input their own prices to truly see the value Offerpad provides and 2.) were confused by the provided real estate terminology.

Hypothesis
I believe higher user engagement and sales requests will be achieved by allowing prospective home sellers to input and customize their own values in clear, educational steps.

Timeline
1 Month, March 2019