The Collector's House

Background
I was hired by The Collector's House, a new luxury and design boutique opening in Scottsdale, to reimagine their brand, create full page ads, and design/develop a front-facing site. The high-level business goal was to create a fresh, relatable brand to draw in luxury-focused clientele and carve a growing space in the residential design market. View more at https://dfsign.co/the-collectors-house

Opportunity
The Collector's House is a unique project, having the opportunity to be on the ground floor of design and creative for a niche, but expanding home luxury design market. Scottsdale is a great location for this because of its plethora of luxurious homes and residents with unique taste. My client was very driven to expand their presence quickly and become a well-known design entity in an already crowded space.

Hypothesis
I believe growing brand recognition and customer engagement will be achieved by designing a clean, simple, and revealing brand and web presence.

Timeline
October 2015 - Present