West Loop Investment Advisors

Background
A previous co-worker reached out to me to design their logo and brand elements for a finance startup. Based in the West Loop neighborhood of Chicago's downtown, we wanted a fresh brand that reflected and portrayed elements of its surrounding environment. View more at https://dfsign.co/west-loop

Opportunity
With the recession winding down in the city, more and more small businesses and startups were emerging, especially in this neighborhood. Chicago in general however, had a very competitive scene in the financial industry, which made this brand effort critical to gaining new clients for West Loop.

Timeline
2 Months, October - December 2016