ONE Sport drink Promotional campaign

ONE is a new energy drink that provides people with power to get the most out of themselves at both a sporting level and in their daily life. The name says it all: "ONE", which refers to the 1st place. ONE energy drink stimulates you to become the best and gives you the energy to go for the first place all the time. The bottle is designed in a luxurious and modern style. The icons on the bottle refer to different sports. This makes the soft drink interesting for multiple target groups. The promotional campaign for ONE is not so much focused on the energy drink itself, but on the goal that you can achieve after drinking ONE. The dream of every athlete is to play in a large stadium at the highest level. This is exactly what the campaign image shows.