Yubs The Panda—Branding

I've recently had the opportunity to help close friend, Kyle "Yubs" Cayabyab, bring his creative vision to life. Yubs has created a social following for himself through twitch/youtube/instagram and came to me to create a brand identity that stands out above the rest. It was so fun illustrating this character from his elaborate story-telling.

The character is a jovial panda that's inspired by the adventuring pirate tales he hears in his little panda village and hopes to one day navigate a quest with a crew of his own!