Brand Identity for MALAI - CRAFTED KULFI

MALAI - Crafted Kulfi
Is a conceptual branding project centered around the art of making handcrafted traditional Kulfi.
Kulfi is a frozen dairy dessert that dates back to the 16th century. It’s often referred to as ‘traditional Indian ice cream’
For this identity the goal was to take this traditional frozen dessert and give it a fresh, modern and relatable look through Malai’s visual language.
The goal is to attract the millennials and a younger market.