Packaging design w/ business goals in mind

Packaging design can be a fun endeavor. With proper constraints and understanding the project's business goals, you can have some real fun coming up with "on-brand" solutions. Out of these two designs (a sticker application on the left, direct to print on the right), which of these two designs would you move forward? Keep in mind, two of the business goals can conflict with your decision. Goal 01, create an on-brand, strong impact through attractive packaging. Goal 02, keep printing costs low.