Diesel Black Gold

A long time ago, in a galaxy far away, I worked on my first project at Hello Monday together with the talented Marcus Fuchs and Jakob Kahlen. Diesel had asked us to create a digital experience for their high-end brand "Diesel Black Gold". People didn't recognize it as a freestanding brand, so we ventured out to make a unique home for the fashion line. The execution revolved around a provoking navigation concept that served as an anchor on every page. Each collection was then paired with a unique pattern, allowing users to navigate by visual memory and enforce the theme of the garments.

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Awards:
The project won two Creative Circle Awards that year and became Site Of The Day on both Awwwards and The FWA
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Credits:
Creative Director: Jakob Kahlen
Design: Marcus Fuchs + Steffen Christiansen
Production: Karen Cecilie
Dev: Torben Dalgaard + Yonus Abdallah