Milyli ReBranding

We are getting so close to stakeholder consensus! Here is the latest peak into the Milyli rebranding project. The icons are representative of Milyli's culture and values, communicating them to the company and its clients—through brand touch points—at a meta level, and visually summing up the more abstract value in the company name "Milyli (make it like you like it)". It is meant to be fun, casual and playful, which is how the culture feels at the Milyli offices, but also clean and refined enough to feel more deliberate and professional than the existing brand.