Bonum Terrae Olive Oil Packaging design

More previews at https://www.behance.net/gallery/Bonum-Terrae-Olive-Oil-Packaging-design/13883347

«Bonum terrae» stands for "Εarths' Goods".
The extra virgin olive oil is one of the most valuable goods produced in the Greek land.
In Bonum Terrae SA, people with long experience in the production and processing of olive oil and executives who are successful in other business sectors joined their forces to give a new impetus to the process of production and sales.
The vision of Bonum Terrae SA is a new business model that highlights the comparative advantages of the Greek olive oil through the creation of branded products with stable quality, that serve our modern nutritional needs and stand out for their flavor and aroma.

Brandbees developed the new design for Bonum Terrae for the premium segment oils. The idea was to show the unique tranparancy and quality of the oil. Clean design, the main illustration is printed on the back of the bottle, which you can see through the oil on the front side. Let the oil speak for itself.

The design won the SILVER PRIZE, both in the label and in the general appearance of the bottle, and the GOLD PRIZE for the bottle at the biggest olive oil exhibition in Greece: Elaiotechnia at 2013.