Ocean Eco Label Tags

This is a personal project. When conceptualizing this, I wanted to do a clothing brand that targets a specific sustainability effort. I went with an ocean clean up project. When it came to deciding on a logo, I thought "what would make the biggest impact," then I settled on the idea of using a whale, considering they are the largest creatures in the ocean. After a round of sketches, I found a design I was satisfied with and added it to my hang-tag design. After playing with some names, "Ocean-Eco Apparel" was born, with their promise of donating a percentage of sales to ocean clean up projects and sustainability efforts. This project was created in Adobe Illustrator and imposed onto a hang-tag mock-up in Adobe Photoshop.