Branding & Packaging Design - Upstyle

In a society run by fast fashion, clothing trends are constantly coming in and out of style, and consumers look to keep up with the latest trend. As a result, fast fashion has yielded a severe detrimental environmental impact as consumers throw away clothing that is no longer in style. Although donating clothing has recently become a more popular practice, the ugly truth is that 85% of donated clothing also ends up in landfills. Under these circumstances, modern consumers struggle to choose between being sustainable and staying fashionable. By promoting upcycling old clothing rather than discarding or donating it, Upstyle offers a solution that allows people to be both trendy and sustainable.

These DIY kits provide the tools to turn a t-shirt, which everyone has lying around, into a face mask - which is something that we are all in need of right now, giving it universal appeal. The pattern for the face mask is printed on the box itself, limiting the waste created by the packaging. Apart from that, the boxes contain a small pair of scissors, fabric glue, and a brochure that contains instructions for making the mask as well as information about our campaign.

Read more: https://www.kausiraman.com/portfolio/upstyle