Brand & Packaging Design - Culter Foods

Culter is a sustainable brand that uses leaf-cutter ants as an ingredient in its products, specifically in the coconut-based yogurt and granola mixture. The primary goal of this product is to be an eco-friendly alternative to traditional yogurt cups currently available in grocery stores. Culter does this in multiple ways, from using significantly less water through a dairy alternative and using ants instead of pistachios to achieve the same flavor, and by developing packaging that is completely biodegradable, down to the utensil.

With some user-interviews and observation at grocery stores, I learned that because single-serve yogurt containers do not come with spoons, people also use disposable plastic spoons to eat with, which get thrown away along with the yogurt cups into the landfill. Thus, I had three goals in mind: To create packaging for yogurt that was (a) modular with three sections for the yogurt, the granola, and a built-in spoon, (b) completely biodegradable, and (c) reusable for packing other snacks in.

Read more: https://www.kausiraman.com/portfolio/culter