Logo design

这是我为微券礼卡小程序设计的logo

这是一款服务于商城的中台类卡包小程序，功能指向性强且灵活，是用户的私人电子卡包，因此logo部分需体现产品的轻便、灵活、易用性和工具倾向特征。

所以图形方案设计的方向有“礼盒+卡包”、“卡包”、“卡券+卡包”三个方向。最终客户选择了轮廓简单且能突出产品“礼品卡包”特性的设计方案，并且结合logo的最终设计方案还制作了默认的品牌联名电子卡样式。

欢迎大家来交流❤️～

This is the logo I designed for the micro voucher gift card applet

This is a small program of middle-office card package serving the mall. It has strong functional direction and flexibility. It is the user's personal electronic card package. Therefore, the logo part needs to reflect the product’s lightness, flexibility, ease of use and distinctive features of the tool .

Therefore, the design direction of the graphic scheme has three directions: "gift box + card package", "card package", and "card coupon + card package". The final customer chose a design scheme with a simple outline and highlighting the characteristics of the product "gift card package", and the final design scheme combined with the logo also produced an alternative brand co-branded electronic card style.

Welcome everyone to communicate ❤️~