bodē NYC Identity

The name, bodē, pronounced ‘Bo-dee’ – is a beautiful hybrid of the below three concepts:

Bodhi in the yoga tradition means “the enlightened one”.
Body is the vessel for wisdom and growth.
Bodē is short for abode or home.

The symbolism of the bodē logo evolves from the 3 concentric oval shapes, inspired by the top view of a ‘cairn – a balanced pile of stones typically created to mark a path.