Spautism Uncut
With every project, we don't just come up with a single idea and run with it. There are often hundreds of ideas and alternative versions that are created, filtered and tested before we find 'the one'.
This version was an early concept that we worked up and animated to show how the core idea of the wordmark blended with different sports and how we could evoke life and energy into the brand.
Never made the final cut but we were proud of it and felt it was good enough to share.
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