Brand identity for healthy Asian street food restaurant Toko Eef

So excited to share this project with you today! Toko Eef is a family owned home delivery Asian street food restaurant based in Leiden, the Netherlands. Toko Eef believes in great food with honest and healthy ingredients that make you smile.

For the logo I wanted to make something that reflects Toko Eef founder Eveline’s love for Asian food without being too ‘toko-ish’. The outcome combines a set of chopsticks with a Jasminum sambac flower. The flower is native to tropical South East Asia and symbolizes purity, graceful simplicity and sincerity – values that match the Toko Eef brand.