Denaye - Brand Identity Concept

So today's concept is for a women's movement 🙂. The word Denaye is of African origin meaning "free spirit, beauty and a queen of all". The mark seeks to convey that sharpness, oft time not always associated with women, who are otherwise told to be "womanly" and not bold. So the subtle arrow and sharp parts in the mark were choosen to show that fierceness and free spirit.

What do you think? Does it communicate well?

https://www.instagram.com/p/CEbrFxNpzYL/?igshid=1oinjx2affkr3

Posted on Aug 28, 2020

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