Live Nation Summer Concerts - Social Digital Campaign

Check out this beautifully creative concept campaign featuring just a portion of the full, bold interactive experience we provided Live Nation. Recognized as a global leader in entertainment and live events with over 15,000 employees worldwide.

Live Nation wanted something super sticky that users were not only able to personalize, but also able to share via social media with friends and other concert-goers. And all this engagement and interaction had to be fun while taking place within a 45-second window to minimize drop off.

So our team created a distinctive experience that quickly captures attention and effortlessly pulls a user into a short journey and bursts of enjoyable interaction. Concise messaging and regional options are provided to pull a user through a messaging matrix and personalized experience for selecting concerts of interest in order to ultimately conclude with an individual concert calendar.

To add extra fun, we decided to use familiar landscapes within stamps to represent the featured cities. In the end, the custom calendar may then be personalized further as users are able to select a background color palette prior to sharing on social media.