Financial Wealth Mgmt - Mobile Web Design - Lead Generation
The mobile experience for Barnum Financial Group was meticulously designed and optimized with small devices and the customer in mind.
For this Mass Mutual brand, we made sure the content was organized, easy to consume, and effortless to navigate from page to page. Scrolling up and down each page on a mobile device is a breeze. We also took the time to ensure all web animations worked beautifully on mobile devices. The mobile user experience remains both efficient and impactful.
We implemented a storytelling approach with a unique horizontal scrolling experience that reflects a timeline and highlights the benefits of sound financial planning within key stages of life. The experience culminates in an interactive conversion form that humanizes the information gathering process and improves the lead volume and quality of leads entering the funnel.