Suzie's Kitchen Badges

I'm a firm believer in flexible and dynamic visual identities, for me part of that is creating icons & badges like these. They have loads of applications, from stickers to promote the brand to social media stickers, posts and frankly just extra stuff.

All of the badges designed feature the scalloped cookie cutter shape that my mum used to have when I was growing up, and reinforce the love that goes into every baked treat from Suzie's Bakery.