404 page 👩‍🚀

404 pages and empty states are an opportunity to reinforce your brand personality and help the user get back on track 🎯🤟
You can help them achieve their goals on your product and avoid churn out at this point by simply putting a clear CTA to go to the home page, a selection of useful links, a button to log in, etc. Plus you can always have some fun by coming up with creative ways to infuse personality to your designs and even delight the user 👏🏻
What do you think? Any feedback on this? :)